Amenities for Your Vacation Rental: What’s Worth It and Why Market Research Matters

When it comes to vacation rentals, the amenities you offer can be the difference between a guest choosing your property over another. But not all amenities are created equal, and what works in one market may not resonate in another. To make informed decisions, it’s essential to invest in amenities that align with your target guests' expectations and desires. Let’s explore how market research can guide your choices and highlight some must-have and bonus amenities that can elevate your rental.

Why Market Research is Essential

Every vacation rental market is unique. What attracts guests in a mountain retreat may differ significantly from what’s expected in a beachside escape. Before investing in amenities, thorough market research helps you determine:

1. Mandatory Amenities
   Some amenities are no longer optional in specific markets. For example:

   • Hot tubs: A top feature in mountain or lakeside destinations.

   • High-speed Wi-Fi: Non-negotiable for both leisure and remote-working travelers.

   • Air conditioning or heating: Climate control is a must in extreme weather areas.

2. Bonus Amenities
   These are features that go beyond expectations and create a "wow" factor:

   • Pickleball courts, cowboy pools, or unique outdoor entertainment spaces.

   • High-end kitchen appliances or local coffee bar setups.

   • Thoughtfully designed spaces for families or pet-friendly accommodations.

By analyzing local competitors and guest reviews, you’ll uncover patterns in guest preferences that inform which amenities to prioritize.

Amenities Worth the Investment

1. Hot Tubs
   Hot tubs are a prime example of a market-driven amenity. In locations where guests visit for relaxation, skiing, or hiking, a hot tub is often a top-searched feature. Not only does it justify premium pricing, but it also enhances your property’s appeal during off-peak seasons.

2. Dedicated Workspace
   With the rise of remote work, a well-equipped home office setup—including a comfortable chair, ergonomic desk, and fast internet—is highly appealing. Offering this amenity helps you attract longer-term stays from digital nomads.

3. Outdoor Features
   Properties with usable outdoor spaces stand out in most markets. Consider investing in:

   • Fire pits or fireplaces for cozy gatherings.

   • Comfortable outdoor seating or dining areas.

   • Playgrounds or yard games for family-friendly properties.

4. Stocked Kitchens
   Travelers increasingly appreciate fully equipped kitchens, especially for longer stays. Providing more than just the basics—think coffee makers, blenders, or even an air fryer—creates convenience and earns rave reviews.

5. Smart Home Technology
   Convenience-driven technology such as keyless entry, smart thermostats, and streaming-enabled TVs is becoming a standard in many rentals. These amenities improve the guest experience while making management more efficient.

How to Identify Bonus Amenities

While mandatory amenities are often easy to identify, bonus amenities require a deeper understanding of your target guests:

1. Survey Past Guests
   Send follow-up surveys to past guests asking what they valued most or what they wished your property offered.

2. Review Competitor Listings
   What amenities do top-performing properties in your area include? This research can spark ideas and reveal opportunities to differentiate.

3. Analyze Your Guest Demographics
   Catering to families? Focus on kid-friendly amenities like cribs, high chairs, and games. Targeting couples? Luxuries like spa robes or a romantic outdoor setup might make your property unforgettable.

Striking the Right Balance

While it’s tempting to go all-out on every possible feature, focus on amenities that deliver a strong return on investment. If the cost of installing and maintaining an amenity (like a hot tub) outweighs the increased booking rate or guest satisfaction, it might not be the best fit for your property.

The Bottom Line

Investing in amenities is about understanding what your guests truly value and prioritizing features that make your property stand out. Through market research and careful analysis of your target market, you’ll be equipped to make smart, guest-centric decisions. Whether it’s the addition of a hot tub, an outdoor entertainment space, or thoughtful kitchen upgrades, the right amenities not only boost your rental’s appeal but also position it as a must-book destination in your market.